tobacco excise directive Experts and MEPs express concerns for the revised (TED) Instead of promoting safer alternatives,

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It would therefore become impossible for new and innovative products to establish themselves on the market. Frank Dangmann, Chairman of the German Promotional Products Association, GWW, pointed out the problems of the legal taxation of marketing activities: The GWW represents the position that advertising restrictions constitute interference of the market, in which advertising and commercial communications are an indispensable motor for competition

Moreover, the funding ensured that campaign advertising aired when youth were likely to see it, on the programmes they regularly watched and where other youth-focused products were advertised (Schum, 2007)

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