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We remain confident that modern oral innovations like Dryft and Velo will continue to find an adult consumer base seeking alternatives to traditional products. Enquiries British American Tobacco Press Office: Lydia Meakin / Anna Vickerstaff +44 (0) 20 7845 2888 (24 hours) | @BATPress Investor Relations Mike Nightingale: +44 (0)20 7845 1180 Victoria Buxton: +44 (0)20 7845 2012 William Houston: +44 (0)20 7845 1138 John Harney: +44 (0)20 7845 1263 Notes to Editors The acquisition The acquisition has been made through Modoral Brands Inc., an indirect, wholly owned subsidiary of BATs US subsidiary, Reynolds American Inc

E-cigarettes heat liquids containing nicotine, flavorings, and additives, producing aerosol rather than smoke

There are several approaches to tobacco cessation counseling

Hanafin, J., Sunday, S