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Thankfully, with the increased awareness of the harmful effects of smoking, together with the passing of smoking-free areas and restrictions on the selling and usage of tobacco products, the rates of both direct and second-hand smoking rates in the West have decreased

Dismayed by the lack of innovation in combustible cigarettes for the past 60odd years, we decided to do something about it, van Wyngaarden told Tobacco Asia

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In the U.S., for example, one study estimated that a 2009 ban on non-menthol flavorings reduced teenage cigarette use by 17%

But what weve seen with some of our [recent] work in young adults is a substantive amount of cigarette smoking initiation in that age group, she said