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For many users, 6 to 12 pouches of 6 mg strength can feel comparable to a pack-day experience

Japan Tobacco's Ploom X Advanced targeted women aged 30-45 through collaborations with fashion brands and limited-edition device skins, generating 31% of the product line's 2025 revenue from women, despite their 12% share of Japan's smoking population

These butts pollute soil, waterways, and oceans, leaching toxic chemicals into the environment and harming wildlife

A separate study found that among all olfactory issues, phantosmia accounts for 10% to 20% of cases

This spending behaviour is difficult to curb because tobacco is very addictive