Responding to the fact that cigarettes kill 1,500 people in the UK every week, the bold campaign is designed to shock smokers into behaviour change, leaning into the launch of Kwit, which has already helped millions around the world to quit smoking
Secondhand smoke also poses risks to fertility, affecting partners and potentially leading to fertility issues for non-smokers
For manufacturers, it helps in production planning
Against that backdrop, we must strive to work with regulators, policymakers and other stakeholders, and earn the trust of the societies in which we operate. At least eight people have died from vaping, while more than 500 others have become sickened with lung issues, according to the Centers for Disease Control and Prevention
This means the industry can grow and continue to attract users before we have the evidence needed to help people make a truly informed decision