The draw feels easier, and the smoke itself has a cleaner sensation
"This bold step will make health warning messages virtually unavoidable, and together with updated graphic images displayed on the package, will provide a real and startling reminder of the health consequences of smoking," Carolyn Bennett, Canada Minister of Mental Health and Addictions, said in a Health Canada news release announcing the new labeling
The hard pack is designed to make the smoker look at the brand name and logo on the top of the pack every time on opening, keeping the brand fresh in the consumer's mind and potentially increasing brand loyalty
Since cigarette butt litter is so common, this free, additional promotion likely contributes to the perception that using tobacco is socially acceptableand researchers argue it should be regulated
Sari-sari stores and shops have tarps and posters announcing the products for sale