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In each of the years we applied the proportions of e-cigarette use in the YouGov survey to the most recent available ONS mid-year GB population estimates at the time the YouGov data was gathered.1 In 2025 and 2026 the 2024 population estimate was used
Osborne, PhD
1 week after quitting: breathing feels easier By the end of the first week, many people notice that their breathing becomes easier
Terri Adams 03/12/2025 5 min read E-cigarettes, often called vapes, have quickly become a go-to alternative for those looking to move away from traditional smoking
Incorrectly believing that nicotine causes cancer could discourage smokers from switching to safer nicotine-containing alternatives, and could lead nonsmokers to experiment with low nicotine tobacco products, believing that cancer risk would be reduced
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