Thats the best way to describe Akshay Kumars anti-smoking and pro-sanitary napkin ad
Such apparent irrationality follows from individuals in the data not making the choices that the economic theorists think that they should after estimating impressively technical yet still restrictive models of consumers choices
FASEB J 29(7):29122929 Wiegman CH, Michaeloudes C, Haji G, Narang P, Clarke CJ, Russell KE, Bao W, Pavlidis S, Barnes PJ, Kanerva J, Bittner A, Rao N, Murphy MP, Kirkham PA, Chung KF, Adcock IM, Copdmap (2015) Oxidative stress-induced mitochondrial dysfunction drives inflammation and airway smooth muscle remodeling in patients with chronic obstructive pulmonary disease
Maybe not in that exact order, but something like it
(Putting Chloe in a white dress so the red stuff shows up more vividly was a nice touch