TRANSLATOR (male voiceover): Do you know who made them
Tobacco Vanille started my love for fragrances
The words are mostly still in there somewhere, stuck in the back corners of the bottom drawers of my memory, in that way where you couldn't write them down on a blank sheet of paper, but if the music starts playing, they seem to materialize in your mouth, line by line, right before it's time to sing them out loud in the car
Moreover, descriptors in the subcategory explicitly use the word mint and include examples such as mint splash, mint burst max, and extreme mint
In line with our Silicon Valley Thinking approach, after reviewing existing research and conducting our own extensive qualitative research and product testing, we facilitated workshops where we quickly uncovered the key insights that would inform the brand strategy