This spot, prepared by Newell-Emmett Advertising, also incorporated the abbreviation gimmick pioneered by Lucky Strike and ran on Perry Comos Chesterfield Supper Club, again stressing mild: ALAN LADD (2) ANNC: Yknow, if you were to visit rugged Alan Ladd on the Paramount lot in Hollywood where hes just completed that picture of adventure and intrigue, Saigon, youd find that Alan Ladd is one of the millions of Chesterfield smokers
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Advertising and sponsorship: new restrictions The draft tightens restrictions on the advertising, promotion and sponsorship of tobacco and related products
Today hes back to where he was, before he met the Barbie doll helicopter pilot
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