Excisable goods include alcohol and all types of tobacco products (cigarettes, sticks, etc.)
Compared to control ads, those exposed to e-cigarette ads not only were more likely to have some urge or susceptibility to use e-cigarettes, but also were more likely to be reminded of smoking and have some desire to smoke cigarettes
Female students, on the other hand, may be more risk-averse, potentially leading to a higher perception of harm
Its unique richness sets it apart from other American Spirit varieties, providing a premium, full-bodied smoking experience
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