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Prioritising effectiveness over cost and embracing innovative methods, such as behavioural therapy, can bridge the gap, propelling doctors to the forefront of a tobacco-free era in India." The research highlights the importance of science-backed policy making to empower doctors, researchers, and medical practitioners to explore and recommend safer options
Nicotine remained the standout performer, with same-store contribution rising 11.5%, far exceeding the 2.7% growth recorded in non-nicotine merchandise
Ferrari sponsor denies link to tobacco promotion
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14 PHARMACOTHERAPY Patients motivated to quit but unsuccessful with behavioral therapy alone might achieve success from the addition of pharmacologic treatment such as nicotine replacement therapies (eg, transdermal patch, gum, lozenges)
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