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At the same time that tobacco company revenue is largely escaping taxation in France, consumption taxes (excises taxes and value-added tax) on tobacco products are among the highest in the European Union
By contrast, single cigarettes or loosies, which were popular in African American communities, were banned by the Family Smoking Prevention and Tobacco Control Act
Ad valorem taxes also incentivize downtrading, which is when consumers move from premium products to cheaper alternatives
Geoffrey Fong, a psychology professor at the University of Waterloo and chief principal investigator of the International Tobacco Control Policy Evaluation Project, said the new warnings could help smokers on the edge of quitting