PMIs declared goal of a smoke-free future is ambitious, even necessarybut it raises questions few executives dare to ask: can a tobacco company truly reinvent itself as a health and wellness organisation
Come June, under the new federal tobacco law, cigarette companies will no longer be allowed to use words like light or mild on packages to imply that some cigarettes are safer than others
Jan Hein Strter, VSK director, attributed the situation to rising taxes in the Dutch media, saying, People were used to fixed prices, and now the norm is to opt for cheaper alternatives, whether foreign or on the black market. In his opinion, the tax burden has barely reduced the number of smokers (which fell from 20% in 2020 to 18% in 2024), and he proposes harmonizing these rates with neighboring countries, combating the illegal market, and supervising digital sales channels
In todays fast-paced world, many individuals are constantly on the lookout for effective ways to boost focus, enhance memory, and reduce stress and fatigue
Needless to say the company has a lot riding on this, especially since its traditional tobacco product sales in developed countries have been on the decline for years
