One of the best marketing stunts ever pulled was by Philip Morris in 1968 when he associated the struggles of being a woman and being liberated from the clichs of society with smoking
However, unlike health campaigns which targeted adults as individuals capable of making unhealthy choices, rendering the adults themselves a threat to the nations health, the threats featured in these campaigns were positioned as external to the children
I would understand simplifying the design to give it a fresher look but this is just the opposite and not doing any good at all
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I actually remember when we were kids, my mother used to call us little faggots. At one time, it would have been said in the same way someone would go, You little brat or You little shit: You little faggot, what are you up to? But it was never meant in the way I suppose it would be meant in America. Faggot was the worst slur I knew for gay men when I was growing up, so saying it even now makes me feel a bit awkward, says Justin Bengry, Lecturer in Queer History at Goldsmiths, University of London, who is also co-founder of the history-of-sexuality website Notches
