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Some consumer comments comparing the study product and Nicorette suggested that product image was relevant for them, e.g., [Age 2530] The appearance of the product is bold and modern compared to the bland Nicorette gum, [Age 3544] [brand name] is in a more discreet packaging and feels like chewing gum instead of nicotine gum, [Age 3544] [brand name] is not as medical tasting, and [Age 3134] It seems coolerNicorette feels embarrassing, like something older people use. Typical product consumption situations Current ( N = 294) and former ( N = 186) study product purchasers were asked in what situations they typically use(d) the product

Marlboro Miles and the Marlboro Country Store / While many people talk about how they are going to spend their AMEX points or Delta Sky Miles, more daring individuals debate the use of their Marlboro Miles

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According to the report, ITC has also introduced premium variants in certain categories to protect profitability and reduce the impact of consumer downtrading