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*Potential savings include the cost of a Ploom device. Calculation compares the average cost of smoking 20 cigarettes versus consuming 20 EVO tobacco sticks per day. With 20 sticks per pack and a recommended retail price of 4.50, EVO costs a third of the price of a traditional cigarette pack. The average price for a pack of 20 king-size cigarettes is 15.66 (ONS data, March 2024)

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Does Smoking Constrict Your Blood Vessels

A ban on non-tobacco flavored nicotine pouches is tantamount to a ban on the entire product category

There are significant gains to be made for employers by encouraging staff to quit smoking