truth anti tobacco campaign Did you know? The is still one of the most successful anti-smoking campaigns in history! Happy #throwbackthursday to 2000 when the Truth Anti-Smoking Campaign took the world by storm! With Truth Campaign

doi:10.1126/science.143.3603.247

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Incapsula incident ID: 382000750014809384-14396000256791245

Its all about escapism, Gallagher continued, a pint in one hand, your best mate in the other, and just having a good time. Its a joyful image that not only spoke to the groups growing audience but helped to catapult them into worldwide fame, as the attitude of the group and their lead singer, Liam Gallagher, suddenly became the face of Britpop

The first study, conducted in 2013 in Poland and reported on by the New York Times last year, "showed that levels of some of the most toxic contaminants in tobacco smoke were substantially lower in users of the Iquos heat-not-burn device than in smokers, though they were somewhat higher than in those who abstained." Problem was, the study only lasted five days (a fairly short time period for a study that's designed to measure serious health effects.) A second and third study involving more people and lasting between three and 12 months, are also being undertaken, according to the Times