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Nat Rev Rheumatol

But I think Id be remiss to say that if that category continues to grow in line with expectations in the future, of course it will at that stage have a substitution effect with regular cigarettes. So there you have it folks, when a Big Tobacco boss acknowledges the possibility of e-cigarettes one day overtaking analogs, you can bet theyre going to want in on it

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"There's no amount of tobacco use that can be considered safe." The corporate name change represents an improvement because the average person didn't understand the word Caremark, which represents the company's pharmacy benefits management business, said Laura Ries, president of the brand consulting firm Ries & Ries