Ads for menthol cigarettes had always sold the idea of breezy, minty, freshnesswhich implied menthols were healthier than other smokesbut now, that messaging was paired with anything manufacturers thought might appeal to Black folks
In 2013, the FDA conducted its own internal study and reached similar conclusions, but the Obama administration did not move ahead with a ban
Unfiltered cigarettes, on the other hand, give a direct, unadulterated experience
Here we have, in 1963, Elston Howard selling cigarettes on national television. In one tobacco advertisement shown to me by Robert Jackler, a physician and expert on tobacco marketing, the now-defunct Tobacco Institute ran a remember the man, remember the dream ad aligning itself with Martin Luther King Jr
Food and Drug Administration could ban menthol flavor