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Much of it is personal preference, and yours may even change over time

Ligget Group decision, which decertified a $145 billion class-action verdict against tobacco companies, but gave former class members the option to file individual lawsuits and use some of the findings from the original trial

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Culturally focused on ceremonial use and traditional practices

Seizing on menthols popularity among women The report states that when tobacco companies discovered that women were early adopters of menthol brands, they responded in kind with marketing campaigns such as Kools Lady, Be Cool and Salems For More of a Woman, and with brands targeting women such as Virginia Slims (Youve come a long way baby), Eve and Capri