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When they feel threatened, instead of biting, they pull their legs back and lie motionless to act as if they are dead

This spot, prepared by Newell-Emmett Advertising, also incorporated the abbreviation gimmick pioneered by Lucky Strike and ran on Perry Comos Chesterfield Supper Club, again stressing mild: ALAN LADD (2) ANNC: Yknow, if you were to visit rugged Alan Ladd on the Paramount lot in Hollywood where hes just completed that picture of adventure and intrigue, Saigon, youd find that Alan Ladd is one of the millions of Chesterfield smokers

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The price, however, differs significantly

The kind of card that feels like a gift in itself