tobacco harm reduction (THR) is an evidence-based public health strategy intended to reduce the health impacts of smoking cigarettes. It is A Better Way to A Better Tomorrow™. Our approach to THR What is tobacco harm reduction?

Nicotine is so addictive in that seasoned consumers of the product cannot go for hours without feeling the urge to puff some smoke (World Health Organization, 2015)

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To clarify, insanus in Latin can mean incredible. I must admit, I learned this not from my distant high school Latin but from consulting a dictionary

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