The company's dual-portfolio strategy, leveraging both conventional cigarettes and its IQOS heated tobacco system within duty free concessions, allows it to capture a broader share of traveler tobacco spending
Putting cigarettes in standard packs has stopped the pack being used to promote the product and is helping to make smoking history for our children
As soon as you smoke, it has an impact on those close to you
Based on surveys with 101,960 adults representative of the population, researchers estimated 16.2% smoked in June 2017, falling to 15.1% by the start of the pandemic, in March 2020, but just 15% in August 2022, since when the the slower rate of decline has remained consistent
Watermarking uses high-pressure rollers to stamp a logo or pattern into the sheet