IQOS ORIGINALS Time-tested HEATCONTROL TECHNOLOGY heats tobacco with a blade from inside the tobacco stick Heats tobacco without burning it No fire, ash, or smoke Nicotine-containing vapor emits on average 95 percent lower levels of harmful chemicals compared with cigarettes 2 IQOS ORIGINALS uses specially designed HEETS tobacco sticks made of high-quality tobacco blend for cigarette-like satisfaction 2 Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F)
We wont succeed in providing the worlds one billion adult smokers with a true alternative to combustible cigarettes, the number one cause of preventable death in this country, if youth-use continues unabated
The consumer doesnt always articulate why one product feels more trustworthy than another
Anderson CM, Cummins SE, Kohatsu ND, Gamst AC, Zhu SH
Nicotine also reduces the amount of aromatase in the brain, impacting other functions like the reproductive system