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While tech giants like Apple (with intangible assets of $2.7 trillion) and Microsoft ($2.3 trillion) continued to lead the pack in the 2023 analysis, last years most intangible sector in relative terms, with 91 percent of total enterprise value, was tobacco and e-cigarettes, as companies invested heavily in proprietary technology and patented intellectual property around vaping devices to drive growth, according to Brand Finance

For more information, visit exposetobacco.org.

What about e-cigarettes and smoke detectors

Kilmer was reportedly thrilled after learning Marine recruits were shown the gun battle scene where his character runs out of bullets and he rapidly changes his magazine as being an example of how to perform the action well, IMDb reports