cigarette holder breakfast at tiffany's Vintage 1961 Audrey Hepburn Photograph Audrey Hepburn Breakfast at Tiffany's

PMI, however, insists that unintended use among youths is low in the 70 markets where IQOS is currently available

Some smokers may compensate by inhaling more deeply or smoking more often, which can offset any perceived reduction in harm

But while the industry has long relied on these relationships to help guard against regulation, African-American organizations are also leading the call for action by making menthol a part of their national platforms

Are e-cigarettes more harmful for young people than for adults

The brand's founder, Josh Kesselman, has been running RAW since 2005 with the mission of "no chemicals, no chlorine, no dye." 2