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Unlike commercial-driven brands, Double Happiness operates within a regulated monopoly
The brand represents tradition, celebration, and social rituals, especially weddings and family ceremonies
In fact, San Francisco-based Juul Labs, which commands 75% of the e-cig market, says in its mission statement that the company aims to eliminate cigarettes by giving adult smokers "the tools to reduce or eliminate their consumption entirely." In an emailed statement, Juul didn't directly address the decision by some of its users to revert to cigarettes, but again clung to the refrain that its products are "designed to help adult smokers switch from combustible cigarettes to an alternative nicotine delivery system." Ted Kwong, a Juul spokesman, said Juul is not designed to get people off nicotine or to treat nicotine dependence
Surveys of Americans in the 1940s found that about half of all adults said they smoked cigarettes
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