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Research is mixed on whether vaping is safer than smoking

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Reynolds used the slogan from Winston's introduction in 1954 until 1972

However, given government concern about marketing cigarette products to minors and the introduction of plain packaging legislation next year*, it also has the potential to be controversial

By taking action to reduce smoking rates and pursuing our ambition to be smokefree by 2030, we will reduce the pressure on the NHS and help people to live healthier lives