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He then realized how menthol's popularity with the Black community came from decades of racially targeted marketing, including ads (such as the Kent Menthol ad shown above) depicting Black models in Black magazines like Ebony, and cultural events in Black neighborhoods like the KOOL Jazz festival, sponsored by the menthol brand
The flavor was marketed as a Turkish and Domestic blend, and was meant to be milder than other harsher smoking tobacco on the market
The nic strength is set at 20mg with the use of nic salts so should also satisfy the craving as well
Malcolm is 68
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