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A study published in the American Journal of Public Health in 2002 found that during the 1990s, tobacco industry sponsorship of bars and nightclubs increased dramatically, accompanied by cigarette brand paraphernalia, advertisements, and entertainment events in bars and clubs. With cigarette sales declining in many countries, Philip Morris has identified India, population 1.3 billion, as a market with opportunity for significant growth

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Analysis of complete data ( n = 79) indicated that the mean cigarettes smoked per day was 15.9 (SD = 8.5) in the intervention arm and 16.8 (SD = 6.7) among controls (difference 0.9: 95%CI = 4.3, 2.6)

Vaping can help smokers quit, but it is not a guaranteed solution