pm tobacco Big undermines health protections through U.S. business groups The claim that Marlboro has

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59 MARKETING AND ITS CONSEQUENCES Advertising budgets The advertising spending for new low yield products from 1976 to 1978 was awesome and commanded a very disproportionate share of the firms' total advertising budgetsshare-of-voice (SOV)

Furthermore, as manufacturers are not required to submit a SE or EX REQ for products that have different names and/or labels if the products are physically identical, some products on the list may also be marketed under a different name and/or label

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