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While people are buying 19 percent fewer cigarettes overall in 2013 than five years earlier, menthol sales have fallen by only 7 percent and its market share grew 4 percentage points to 31 percent, according to researcher Euromonitor International

Meanwhile, Philip Morris USA is also increasing the list price of Marlboro Snus tins and Marlboro Snus Flip-Top Box by 6 cents per tin

Probably real practice fell somewhere in between the two

While those choices can be powerful quivers in your trust arsenal, it feels and sounds hollow when the brand is suddenly thrusting itself into a conversation without looking at itself first

And according to Hugo Azinheira, the companys global director for innovation and ESG, a revolution is currently developing in this product segment: the return of crimped paper filters