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Though it didnt reach the top of the charts (it peaked at No.14), Shelton considers Ol Red his signature song and even named his chain of restaurants after it

doi: 10.1016/j.socscimed.2012.02.024 84

The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials